Charlotte Jones Collection 3

Shopping With Charlotte

If you’ve visited the AT&T Stadium, you have probably seen the added touches that Executive Vice President of The Dallas Cowboys, Charlotte Jones Anderson has implemented. Her sense of style and sophistication has been branched off into Frisco, Texas. When you visit the Omni Frisco Hotel, you will see Charlotte’s newest business venture, The Charlotte Jones Collection Boutique. Inside, you will find a quality selection of men’s, women’s, children’s and home good items. Charlotte works with several different vendors and stylists to fill her boutique with unique items you won’t see anywhere else.

I had the opportunity to speak with Charlotte about the boutique.

KA: Can you tell me a little background on how the boutique came to be, and why you chose the Omni Frisco Hotel to be its home?

CJA: I wanted the boutique to offer visitors and Cowboy fans a different experience than they might receive at any other place. We have a wonderful partnership with The Omni, and knew they would host the valued customer service our brand expects. Many of their hotels around the country have unique curated items sold in relation to the area they are in. One example is their Nashville location – visitors can find items such as custom-made guitars, being that they are the country music capital of the world. With the Omni Frisco, visitors will see custom made pieces be it, Dallas Cowboys jewelry to barware you can find at AT&T Stadium. Each piece selected to go in the boutique brings the Dallas Cowboys personality along with.

KA: What items in your boutique are your favorites?

CJA: For starters, I would have to say some of the necessities. The NFL has a women’s handbag policy when attending games. One of the biggest complaints we hear is the options for see through purses for women are few and far between and way too small. In my boutique, we offer some clear plastic purses for women to bring to the games that offer ample room to bring the items they need and still look very stylish. And I really enjoy the jewelry pieces in the boutique. Our Dallas Cowboys Cheerleaders for instance, wear special smoky quartz and cobalt pieces from out jewelry vendor Kendra Scott. These jewelry selections are found at the boutique. For the kids, shoppers can find unique toys such as our bedazzled Ford F150 and Mustang cars.

KA: It really sounds like you’ve carefully selected quality items to include. If you were to offer one piece of fashion advice to men and women, what would it be?

CJA: This may surprise some, but I don’t have just one suggestion or piece of apparel in mind. I think fashion means uniquely expressing your own self and wearing what makes you feel the most confident.

KA: Wonderful advice; I couldn’t agree more. Last question, In terms of business ventures, including your new boutique, what is one piece of advice you have learned from your Father, Jerry Jones, Sr.?

CJA: I would say the ability to have high-tolerance for adapting to change. In business, you are never sure what challenge will be presented to you. You have to really be able to respond quickly and make the changes needed. Open-mindedness is what makes you successful. If you aren’t open to change and adaptation, be it in branding or other areas, you will miss opportunities.

With the holidays around the corner, this is a boutique you don’t want to miss. Frisco residents and visitors can complete their shopping for the whole family at Charlotte Jones Collection.